Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you inquire about equipment, request support, subscribe to our newsletter, or contact us. This may include your name, email address, phone number, and salon equipment preferences.

We also automatically collect certain information when you use our website, including your IP address, device information, browser type, pages visited, and referring URLs. This helps us understand how our services are used and improve the user experience.

In addition, we may collect usage analytics through cookies and similar technologies that help us measure performance, diagnose issues, and optimize page layouts. Where applicable, we may associate session-level analytics with your account to understand how professional users interact with product pages and support content. We minimize collection wherever possible, and we avoid gathering sensitive personal data unless it is explicitly required for a specific service and you have provided clear consent.

2. How We Use Your Information

We use the information we collect to provide equipment information, process inquiries, send technical support, and communicate with you about products, services, and salon equipment updates.

We may also use your information to personalize content, perform analytics, prevent fraud, and comply with legal obligations. With your consent, we may send you marketing communications that you can opt out of at any time.

Operationally, we analyze aggregated engagement data to identify which features matter most to salon owners and technicians so we can improve documentation, troubleshoot common issues, and prioritize new capabilities. Where legally required, we apply data minimization and pseudonymization techniques. Marketing messages are permission-based, include an unsubscribe link, and are tailored to professional relevance, such as installation guidance, warranty reminders, and safety advisories.

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy or as required by law.

We may share information with trusted service providers who assist us in operating our website, conducting our business, or servicing you, provided that those parties agree to keep this information confidential and use it only for specified purposes.

Examples of such service providers include hosting platforms, analytics services, customer support tools, and payment or logistics partners that help fulfill equipment orders and coordinate deliveries or installations. When sharing is necessary, we limit the information to what is needed for the task, require appropriate contractual safeguards, and monitor vendor practices periodically. We may also disclose information to comply with legal requests, enforce our agreements, or protect the safety and rights of users and the public.

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use strong passwords and protect your account credentials.

Our defense-in-depth approach combines network segmentation, hardened configurations, periodic vulnerability assessments, and role-based access controls to reduce risk. We review security posture on a regular cadence and update controls in response to emerging threats. If we ever become aware of a security incident that affects your information, we will investigate promptly and, where required, notify you and relevant authorities with details and recommended next steps.

5. Your Privacy Rights

Depending on your jurisdiction, you may have the right to access, correct, update, or delete personal information we hold about you. You may also have the right to object to or restrict certain processing, request data portability, or withdraw consent where processing is based on consent. We will respond to verified requests within the time period required by applicable law and will make reasonable efforts to fulfill your request, subject to legal and operational limitations that may require retaining certain data for recordkeeping, security, or compliance purposes.

To exercise any of these rights, please contact us using the details provided in the Contact section below. We may need to verify your identity before acting on your request to protect you and our systems from unauthorized access. If you are dissatisfied with our response, you may have the right to lodge a complaint with your local data protection authority. We encourage you to reach out to us first so we can work to resolve any concern quickly and transparently.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including providing services, maintaining business records, complying with our legal obligations, resolving disputes, and enforcing agreements. Retention periods vary depending on the nature of the data, your interactions with us, and applicable regulatory requirements that may mandate specific retention windows for warranties, product safety, or financial records.

When personal information is no longer needed, we will securely delete, anonymize, or aggregate it so that it can no longer be reasonably associated with you. We periodically review the data we hold and update our retention schedules to minimize data collection and storage in accordance with privacy-by-design principles and industry best practices.

7. International Transfers

We may process and store your information in countries other than where you live. These locations may have privacy laws that are different from your jurisdiction and, in some cases, may not be as protective. When we transfer personal information internationally, we implement appropriate safeguards such as standard contractual clauses, data processing agreements, and risk assessments to protect your information and maintain consistent privacy practices across regions.

By using our website or providing information to us, you acknowledge that your data may be transferred, processed, and stored outside your country of residence. Regardless of where processing occurs, we take steps to ensure that your information receives a level of protection consistent with this policy and applicable law, and that your privacy rights remain respected.

8. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

When contacting us, please avoid sharing sensitive information beyond what is necessary to address your request. If your question relates to accessing or deleting your data, include enough context for us to locate your records (for example, the email address you used when contacting support). We strive to respond quickly and transparently, and we use your feedback to improve the clarity and effectiveness of this policy over time.

We are committed to protecting your privacy and will respond to your questions and concerns in a timely and transparent manner. We appreciate your feedback and look forward to the opportunity to serve you.